Growing up in the southern part of Bosnia and Herzegovina on the border with Croatia, I have always admired the beauty of the Velež mountain and its lush fertile valley. As a child, I was fascinated by the Mediterranean flora and experimented with making natural beauty products to nourish and protect my skin. This passion for skincare and beauty nurtured a career in professional skincare upon my arrival to the United States.

I have been fortunate to work in the luxury skincare industry these last 25 years, and have always desired to create a pure natural product that can address the multiple needs of the modern woman safely, without preservatives or chemical additives. As an active woman and mother who has always valued the health of my skin, I have tried numerous “intensive” masks and targeted treatments. None of those treatments could address my skin’s demands. With the discovery of the unique qualities of biotech cellulose, I began my journey to collaborate and develop my own superior mask treatment that gives spectacular results, met all my requirements, and makes my own skin very happy.

It makes me immensely proud to know the performance of Velež masks have no comparison to existing cosmetic masks in the market, due to the highly sophisticated character and performance of this biotech cellulose material.

This is just the beginning of my vision intertwined with passion, experience, knowledge, and most important love!